Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

What is SEO?

DIGITALNEXT

DIGITALNEXT

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on telegram
Telegram
Share on whatsapp
WhatsApp
Share on pinterest
Pinterest

What is SEO?

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

What goes into SEO?

To understand the true meaning of SEO, let’s break that definition down and look at the parts:

  • Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
  • Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
  • Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

Organic search traffic is specifically any unpaid traffic that comes from SERPs.

How SEO works

You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to webpages that could potentially answer your question.

That’s true. But have you ever stopped to consider what’s behind those magical lists of links?

Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

There are a lot of factors that go into a search engine’s algorithm, and here’s how a group of experts ranked their importance:

rank-factors-pie-2013-lrg.gif?mtime=20170104131408#asset:2285:url

That’s all the SE (search engine) of SEO.

The O part of SEO—optimization—is where the people who write all that content and put it on their sites are gussying that content and those sites up so search engines will be able to understand what they’re seeing, and the users who arrive via search will like what they see.

Optimization can take many forms. It’s everything from making sure the title tags and meta descriptions are both informative and the right length to pointing internal links at pages you’re proud of.

Learning SEO

This section of our site is here to help you learn anything you want about SEO. If you’re completely new to the topic, start at the very beginning and read the Beginner’s Guide to SEO. If you need advice on a specific topic, dig in wherever suits you.

Here’s a general overview:

Building an SEO-friendly site

Once you’re ready to start walking that SEO walk, it’s time to apply those SEO techniques to a site, whether it’s brand new or an old one you’re improving.

These pages will help you get started with everything from selecting an SEO-friendly domain name to best practices for internal links.

Content and related markup

A site isn’t really a site until you have content. But SEO for content has enough specific variables that we’ve given it its own section. Start here if you’re curious about keyword research, how to write SEO-friendly copy, and the kind of markup that helps search engines understand just what your content is really about.

On-site topics

You’ve already learned a lot about on-site topics by delving into content and related markup. Now it’s time to get technical with information about robots.txt.

Link-related topics

Dig deep into everything you ever needed to know about links from anchor text to redirection. Read this series of pages to understand how and when to use nofollow and whether guest blogging is actually dead. If you’re more into the link building side of things (working to improve the rankings on your site by earning links), go straight to the Beginner’s Guide to Link Building.

Other optimization

Congratulations! You’ve mastered the ins and outs of daily SEO and are now ready for some advanced topics. Make sure all that traffic has the easiest time possible converting with conversion rate optimization (CRO), then go micro level with local SEO or take that site global with international SEO.

The evolution of SEO

Search engine algorithms change frequently and SEO tactics evolve in response to those changes. So if someone is offering you SEO advice that doesn’t feel quite right, check in with the specific topic page.

For a more technical look at SEO, check out this short video from Rand Fishkin.

Go forth and SEO…

What’s your Reaction?
+1
0
+1
0
+1
0
+1
0
+1
0
+1
0
+1
0

Leave a Comment

Your email address will not be published. Required fields are marked *

Top Posts

What is SEO?

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. What goes into SEO?

Read More »

More Articles

Business
Business
DIGITAL NEXT

ඔබේ ව්‍යාපාර වර්ධනයට ඩිජිටල් අලෙවිකරණය සහ එහි ප්‍රතිලාභ

අලෙවිකරණය යනු ඔබේ ප්‍රේක්ෂකයින් සමඟ නියම වේලාවට සම්බන්ධ වීමයි. ඩිජිටල්කරණ යුගයේ දී, ඔබේ හොඳම උපාය වනුයේ ඔබේ ගනුදෙනුකරුවන් දැනටමත් වැඩි කාලයක් ගත කරන අන්තර්ජාලය හරහා

Read More »
Digital Marketing
Business
DIGITAL NEXT

ඩිජිටල්කරණයෙන් ලෝකය ජයගනිමු

ලෝකයේ බොහෝ රටවල් අන්තර්ජාල පහසුකම් භාවිතයෙන් තම අලෙවිකරණ කටයුතුවලට නැඹුරුවීම දිනෙන් දින ඉහළ යයි. ශ්‍රී ලංකාවද පසුගිය වසර පහක පමණ කාලයක සිට මෙම ක්ෂේත්‍රය කෙරෙහි

Read More »
Businessman
Business
DIGITAL NEXT

වෙබ් අඩවියක් ව්‍යාපාරිකයකුට වැදගත් වන්නේ කෙසේද?

ඔබ ව්‍යාපාරයක හිමිකරුවෙක්ද? අන්තර්ජාලය හරහා විකිණිය හැකි භාණ්ඩයක් හෝ සේවාවක් ඔබ සතුද? එසේනම් e-commerce වෙබ් අඩවියක් හිමිකරගැනීම ඔබගේ ව්‍යාපාරයට ඉතාමත් වැදගත් හැරවුම් ලක්ෂයක් බවට කිසිදු

Read More »

Web Design & Development

Business Websites
Hire CMS Website Developer
WordPress Customization Service
Landing Page Design
Mobile Application Development
ICT Consultancy Providers
Software Application Solutions
Enterprise Software Develope

Mobile App Development

Android App Development
iOS App Development
Taxi App Development
Classified App Development
Micro Finance App Development
Online Shopping App Development
Finance App Development
Teacher App Development

E-commerce Solutions

Ecommerce Developer
Payment Gateway Solutions
Ecommerce Mobile Applications
CMS Plug-In Development
Small Business eCommerce
Managed Digital Next Support
Hire Developer
Ecommerce Web Application

Internet Marketing Solutions

Search Engine Optimisation (SEO)
Social Media Marketing (SMM)
Social Media Optimisation (SMO)
Internet Hotel Marketing Services
Google Pay Per Click Marketing
Paid Adword Management Service
Web Content and Copywriting Services
YouTube & Digital Media Marketing

Datacenters Locations:

Head Office:

Contact us :

PAYMENT METHOD :

Shared Hosting

Dedicated Servers

OUR SERVICES

Cloud Servers

Windows Servers

Email Hosting

RECENT POST

SECURE AND SAFE

Guaranteed Safe Checkout digital next

Follow Us

SHARE & SUPPORT

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

Clients say Digital Next Marketing® is the Best Software Company in Sri Lanka for Web Design, Android App Development, Apple ios App Development, Mobile App Development, Software Development and SEO services. DigitalNext® is the leading software company in innovative Mobile App Development, Website Design, Web Application Development and Software Development.

Our ingenious digital solutions help to grow your business brand and profitability. Digital Next Marketing® is a Globally Recognized IT Company located in Kandy, Sri Lanka. DigitalNext provides all kinds of IT Services such as Graphic Designing, UI, UX, Wireframing, Prototyping, Web Development, Mobile Application Development, Android App Development, iOS App Development, Content Writing, Creative Writing, Network Solution, Data Entry Solution, Digital Marketing, SEO, SEM, Parking POS Systems, SaaS Solutions, Cloud Solutions, Security Solutions and IT Consultation. We are one of leading Web, Mobile Development and Designing company in Sri Lanka. Our team enriched with creativity and talent to cater any IT solution to you right away. Our Mobile Development Team is capable of handling any type of project related to iOS, Android, Windows or ionic platforms or frameworks. We create the most attractive websites using the latest technologies like WordPress, CodeIgniter, Laravel, PHP, Java, Jquery, Javascript, XML, Ajax, Bootstrap, html5, css3, Angular, that suit to grow the business with any type of organization. We create unique design concepts and make sure to maintain the Simplicity, less clutter, and modern designs, technologies which will uplift your business to reach more quality leads internationally and locally. We have done more than projects in more than 15 industries such as Hospitality, Restaurants, Tourism, Healthcare, Apparel, Airlines, Sports, Engineering, Education, Sales & Marketing, Agriculture in different countries. Our global representation is expanded to Europe, Middle East and Asian countries and the main clientele are from USA, UK, Canada, Australia, Hong Kong, Philippines, New Zealand, Switzerland, Sweden, Slovenia, Spain, Russia, Malaysia, Argentina, China, Singapore, Italy, Saudi Arabia, UAE, Sri Lanka, India etc. Starting off from simple web designs, Digital Next Marketing® has broadened their horizons offering the Sri Lanka’s best of the web and mobile solutions to various industries both locally and internationally.